RPA- Real Estate Industry

Window of Opportunity

Much real estate work is time sensitive, repetitive, complicated, and deeply time consuming. Sounds like just the sort of tasks that should be cared for by a machine—a robot, if you will, but not like in the movies.

Research from Macquarie Bank shows 25 per cent of processes within a real estate agency could be automated right now using existing technology. Other studies put this figure—especially in property management departments—even higher.

Indeed, robotic process automation (RPA) is now transforming many back-office functions in real estate and property management by automating manual, repetitive, and ruled-based processes, and tasks.

REDO (Optim) Data analysis

“REDO”, a digital personal assistant created by Optim, that combines automation, artificial intelligence, and data from Customer Relationship Management (CRM) software to automate many back-office functions in real estate and property management.

When REDO starts work at a new real estate agency, for example, he starts by reading every single note in each CRM contact to get up to speed. he can then suggest which contacts should be called and the message most likely to gain cut-through.

Real estate business receives daily suggestions from REDO regarding who to call and what topics to discuss. REDO also delegates work between agents and their assistants, simplifying day-to-day tasks within teams.

REDO manages all data entry workload. Invoice Handling, automated emails, and credit checks.

Within the Real-estate domain, RPA applies in.

• Mortgage applications

• Credit and background checks

• Supplier management

• Lease management

• Planning applications

• Rent accounting.

• Invoice management

• Accounts payable and receivable.

• Utilities management

• Legal support

• Database management

• Contract administration

• Portfolio management

• Work orders

Artificial intelligence to the real estate industry

Crowdreach for real estate industry

Digital signage is part of digital transformation in almost all industries. Industries like healthcare, retail, technology, non-profit, education and corporate offices are adopting digital signage to communicate with their customers. This tool is now been equipped with Crowd reach an AI tool to gather crowd analytics and then show the digital signage board advertisements in a defined manner.

Crowdreach can detect environmental insights like number of people, gender, age, and types of clothes. Then it can display personalized advertisements catering to the preferences of most of the audience in-front of the signage. Crowdreach can also be used to segment and classify time frames with different categories like standard and premium by detecting people count and attention of people.

How does it benefit the real estate industry?

There are lot of housing advertisements going in any shopping centre. But do you think the right house is looked by the right audience.

Shopping centre experience

We can streamline this process by targeting the right audience through their objects and brands of those objects. (For example: LV, Hermes branded accessories are normally worn by people with means and luxury housing advertisements can be targeted to them)

Pedestrian or traffic light experience

Analysing the vehicle brands with Crowdreach and targeting right audience. For an example Crowdreach can detect the vehicle brands and if CrowdSense spot luxury brand of cars and then Crowdreach will run the luxury houses advertisements for them.

This will help reach more targeted audience for the real estate industry in boosting up their sales.

Published On: June 23, 2020

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