At Optim we believe that collaboration strategies are an essential ingredient for success. All organisations need to have a strong collaboration strategy to compete in the fast-evolving digital economy. Our business collaboration initiatives are designed to address three core pillars encompassing CRM, Social Media Engineering and Chat Bot integrations. Collaboration is now a vital part of end user, channel and b2b partnership engagements. We enable next generation collaboration by moving organisations beyond incumbent unified communication tools to integrated intelligent collaboration services that improve and optimise engagements.